In 2022, I took the stage at Figma’s annual design conference,
Config ↗, to
address a challenge I’d been tracking since 2017: the notoriously
complex UX of cryptocurrency products.
My goal was to demystify how the blockchain works for the broader design
community. To my surprise, though perhaps less so given the NFT boom at
the time, my application was accepted.
The highlight was collaborating with a storytelling specialist from
Figma. Together, we spent weeks deep-diving into a variety of techniques
to help frame my technical content.
I adopted the "Roller Coaster" framework to keep engagement through
intentional emotional highs and lows. While typically used in the
"Hero’s Journey," I found these narrative arcs were just as effective
for technical communication.
By mapping blockchain concepts to this pattern, I transformed a dense,
intimidating subject into an accessible journey for an audience of
thousands.
This experience showed me that even technical work resonates more when
it's told as a story.
I use these storytelling techniques in my daily work to make my
shareouts more approachable.
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